Why stop at a billion? Wouldn't a press release, "AMR wants to increase revenue by two Billion" be a better bigger positive headline for management? How about, "AMR wants to increase revenue by 1 billion and give a pony to every passenger and employee." Now that would be a good press release.

"AMR wants to increase revenue by 1 billion, switch all energy use to clean alternative power, end world hunger, create world peace and get every man woman and child a pony." That is what I would "want" to do as CEO of AMR, vote for me.