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Old 06-05-2012 | 10:32 AM
  #102844  
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Originally Posted by Elvis90
Yeah, and the analysts were still bullish on Delta I believe. Hence the stock rebounding today. A fare war with Delta in Atlanta? Are you kidding?
We can easilly bury them in ATL at any fare if we wanted to. But we will have to be willing to compete and bleed in the short term to win long term. If we send the message that we will cull capacity on our end no matter what to preserve our RASM, we are going to be in for a world of hurt. If even half the LCC/ULCC order books happen plus another era of fare wars and maybe one more semi-viable start up by the time we realize we have to dig in and fight we won't be able to.