Delta again leads 'Top 10 Airlines' brand ranking
July 17, 2012
For the second consecutive year, Delta has earned the top ranking in Heardable's benchmark "Top 10 Airlines in North America" report, according to CNBC.com.
Unlike other surveys that focus on an airline’s operational performance and customer service, Heardable, a widely recognized brand analysis organization, examines the online experience and how the airline performs as a brand.
“Delta has accomplished what few brands have been able to do in the digital era,” said Jon Samsel, co-founder and CEO of Heardable, Inc. “Not only have they finished No. 1 in two consecutive Heardable research reports profiling the effectiveness of the airline industry, but they’ve manage to make their brand synonymous with a quality online experience.”
Three areas that Heardable said contributed to Delta securing the top spot were sharing and syndicating travel content, search optimization and social media participation.*
With social media, Heardable noted Delta’s different platforms including Facebook, Twitter, YouTube and the airline’s online blog, Under the Wing.
“In addition to what we’re seeing from benchmark reports like Business Travel News and JD Power and Associates, Delta continues to maintain and grow its lead in digital as well,” said Bob Kupbens, v.p.-Marketing and Digital Commerce. “It’s good to see that the collective effort across teams, including delta.com, Marketing, Reservations and Information Technology, is being recognized.”