We always hear that "911" did it, but what was happening at the same time? Ticket transparancy, the death of travel agencies. At right about the same time, we could easily see all the ticket prices right away and choose the lowest one, regardless of the airline. 911 was a bump in the road, one that hurt an industry that can't afford to own their own planes, but what really made the difference was the internet IMO. That's when it was "up and comming"...