If airlines fell under the regulation of the FTC instead of the DOJ, I am pretty sure they would be a candidate for predatory pricing.
Virgin America was created, according to quotes from Branson himself, to kill off United, or alternatively Delta. Since it appears Branson now desires to partner with Delta both over both oceans and United is going no where ... what's the point of Virgin?
Wasn't there some news a while back that US investors were insulated from losses?