But the gazillion dollar Madison Avenue hack Ad firm hired to come up with the Song details said it would have a competitive CASM. They even told DL management (for the right price, of course) that if you put more seats in an AC that lowers the CASM. They also (again, for the right price) told DL management that since JB has TV's at every seat, DL/Song can copy their product of they put planes with TV's at every seat on the same routes. Later the experiment was scrubbed, yet called a victory, and managers get bonuses going in and going out. Win-win!