The people dept. is afraid of a 2007 style pilots leaving in droves. Many with recall #'s took them. Many to DAL and SWA. I think we lost nearly 10%."that's not susstainable". You can't "grow organically" by 6-8% and lose 8-10% at the same time. The school house does a good job, but they're not that good.
The demographic they are looking for is greatful to have a job and be flying... even if it's at a discount.
Most of us are greatful to have a good job, but are tired of being told we're the best only to work for pennies on the dollar.