Every United employee wore small green lapel pins that said TORQUE, allegedly meaning “Try Our Real Quality United Experience.” But the Journal reporters revealed that on the back of every pin was a Continental plane with a giant screw rammed through the “golden tail.” Some brazen United employees organized a “Torque Force,” running a vicious ground game to “tighten the screws on Continental,” hustling Continental passengers standing in lines, taking rental car shuttles and even in parking lots. Continental countered with bonus miles in its OnePass program for United flyers who switched. The competition and dirty tricks made it too much “like the OK Corral.”