We bailed out of non-stop JFK-BOM service for the same stated reason: Yeilds were too low.
I flew it quite a bit, out of JFK and then when they moved it to ATL-BOM non stop. The flight was always full...so...if the 'yeild is too low'...why don't they just raise the ticket prices until the loads drop off, then pull it back a little bit?
Wouldn't that improve "Yeild"?
When I presented this question to my CP, his anwer was: "They are going to use those airframes on more profitable routes." and we have been flying a lot of DTW-China non-stops ever since.
So, what 'more profitable' routes are they going to use those IST airframes on?