I won't deny that Jetblue probably offers the best product out there when it comes to commercial airlines. However in this day and age, it doesn't seem like that takes very much to top the competition... I've travelled on JB twice, both on coast to coast round trips. While I found the flights comfortable, and the people nice, it was still airline travel.
I guess that after 8 years in the industry, and two flying corporate it takes a lot to impress me (or surprise me) any more.