Sorry about that. Auto correct didn't do me any favors there...
The target is those wanting to learn how to fly and don't want to spend all their money on flying the newest aircraft possible. The rates on the planes are very low but they are solid dependable trainers. Once people get interested and find out if it's for them the goal would be to either get them using the rentals for personal travel on their own schedule or buying something that fits their mission better. I've helped people get into various high performance singles, light twins, and even cabin class twins.
Giving people options and keeping it fun will be the key.