They do, as the public doesn't really even know who they are flying on with their "Delta" ticket. But that's part of the problem, not the solution. We need much stricter language to control this false advertising than we have. That was brought up by some during the last negotiations but little was done about it.

Tiny little "operated by" stickers aren't sufficient. I'd be in favor of contract language forbidding a common paint job and forcing all itineraries that don't touch mainline to generate tickets with exclusively the OAL name(s) and logo(s) with "Delta" only being in tiny fine print with asterisks and ball flags leading you to the back of the ticket to figure that part out.

I'd also insist on prominent PA's that emphasise the OAL carrier exclusively. As for uniforms, we don't want ACMI cheap labor providers being seamless for the customer. We want the opposite. So WRT uniforms, its a good thing that ours is distinctive and, honestly, better by quite a bit compared to most of the fake virtual airlines our company is allowed to "partner" with without using our pilots.