The few times I buy a ticket, I find it remote if not nonsensical that I would choose one carrier over another because it has a BoR. In USA Today last week, JetBlue admitted it's BoR will cost nearly 30 million dollars to implement and reimburse its' passengers. Unfortunately, if implemented systemwide, it will undoubtdly be subsidized by the employees. I'm not sure I would brag about how great the BoR is when more than likely it will result in management approaching it's contractors or in other airline's cases, the collective bargaining agent, and asking for cost savings in the form of work rules changes, side letters, or other forms of subsidy. I would have to doubt seriously that the BoR will attract additional revenue, so much so, that it will offset the operating loss of all flights that are designated eligible for passenger payout. Vouchers for future flights may sound nice, but if an airline screws up, what are the chances that 100% of the passengers will give that airline a second try. Yes, some will. However, I would argue that even though JetBlue has a fantastic product, if you screw up you aren't going to receive repeat business, vis-a-vis, if you perform a normal flight you probably would. My point is, the vouchers for future flights are a marginal attractor for future flights that attract limit interest and presumably limited revenue.

One airline's screw-up shouldn't be the premise for all airline employees to take it in the shorts yet again, because the trailer trash that were too stupid to fly during a forecasted blizzard were inconvenienced.