Mon Deux! They have actually found a need to make a profit! They've matured to the level my daughter's lemonade stand reached on it's third sale. Lets see, it took a two year old, assisted by a four year old, five minutes ... took Virgin America five years. My daugter never truthfully reported her financial results ... and come to think of it ... neither did Virgin America.
Virgin America coming out of manure spreading mode and trying to actually yield a harvest will be interesting to see. Prior to this a better business model would have been to give each customer $200 cash and the advice to fly United.
Good news for UCAL and Alaskan. Bad news for coasties who think $180 for a trans con is a rip off.