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Old 12-11-2012 | 10:49 AM
  #117719  
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Enemyofthestate
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From: MSP 7ERA
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Originally Posted by flyallnite
Here is what I think about that:

U.S.-LHR: We won't lose what we have now. By coordinating schedules with VA and eventually pricing, we'll be able to move much more traffic onto the DL system, where we make 100 percent of the profits. The passenger in England is no longer obliged to take BA and therefore American to get to Des Moines. In the long run, it may allow for larger aircraft and more flights for us to LHR. Do I want that VA A380 in Atlanta? The answer is a qualified yes. Yes, if we don't reduce our service in that market accordingly, because I want that A380 full of passengers that otherwise would have flown AA or United to be on Delta when they connect.

Asia: VA not really a big player there, and LHR isn't really a big connecting point from the US to Asia. That's why Singapore sold their share, it just was too far afield to do anything with.

Caribbean: I think we stand to gain. DL flies all over the Caribbean, and by gaining access to the huge, number one market in England, we now are able to fill those flights with more people- see ATL above. I don't think VA can really feed their network into or out of the Caribbean without us.

Africa: AF/KLM provides more service to the Continent than anyone. If you are traveling from the US, DL has direct service. So I don't think Africa will change much at all as a result of the JV with VA, not a gain or loss there.


Will Virgin Atlantic grow as a result of this? Probably yes. Will they fly to more US markets? Probably yes. But I do think we'll see some growth as a result also. Some of that will be more narrow bodies flying ATL to Jamaica. Some will be bigger profits. Some I hope will be new service to LHR from previously unserved markets. Some will be bigger corporate contracts.

Sir Richard was notably absent from the press conference. He is a visionary, a maverick, and a hell of a showman. But he's not an airline executive. He has dyslexia. The last thing he wants is some analyst asking him questions about a spreadsheet. He built a great brand. His genius is knowing that he needs an expert to save it. Delta is arguably the best run airline in the world today. RA is arguably the best CEO. It speaks volumes that Sir Richard was not present at the announcement. We just picked up a brand that is loved and admired around the world, and slots at the most desirable airport in the world for the price that UCAL paid for 4 flights to LHR, and now they are dead last in the market and the music has stopped.
This might be metal neutral for us, and a huge win for the corporation. The devil will be where and how that metal neutral flying goes in terms of routes. Will we share routes to the same airport, or split them up while still being neutral? I can't see DAL walking away from it's own brand in JFK while trying to be the preferred airline there. OTOH I can't see Branson ceding NYC to DAL either and focusing on subsidiary markets.

There is the potential for our flying out of JFK to be diluted while being capacity/metal neutral or balanced in a JV. This could affect NYC based ER crews adversely depending on which base picks up the flying.

Bottom line is this will be good for DAL, pilots TBD, and likely neutral at best. What I do find interesting is that this deal was tried before earlier this year, yet my MSP reps said they were never briefed on a previous attempt - that occurred just before there was the rush to our TA.

Either someone knew about this and didn't brief the LEC's, or the highly vaunted engagement with management failed to inform the MEC of this little development. I hope it is the latter because the implications of the former are troublesome.