Originally Posted by Check Essential

Maybe it wouldn't hurt us to adopt a bit of Virgin's attitude.
Flying nowadays is viewed by most people as an unpleasant experience. An unavoidable period of drudgery that just has to be endured if you want to get from point A to point B.

Air travel used to be seen as fun and sexy, even in the US.
There's no reason Delta couldn't bring those days back. Or at least try.