Originally Posted by
satpak77
This brings up an excellent point. AA Brand recognition / etc is probably the most valuable part of this whole thing. More than routes, equipment, etc etc, which indeed generate money however big picture wise, brand is the most valuable asset AA has.
http://executiveeducation.wharton.up...your-brand.pdf
Brand is really secondary, just look at the combined network in the most profitable market in the world, us east coast. There is a potential gold mine just factoring the possible feed combinations to europe, Asia,SA, Caribbean.