when I say rich guy I don't mean the entrepreneur aka Google / etc who also owns a plane. I mean the guy (and we all have come across them) who owns a Lear because his has some oil leases on his property and the Lear is to shuttle him and his wife to Aspen and Scottsdale to go shopping. Or the attorney who struck it big and now owns XXXX and needs a pilot to taking him to the ranch. Etc scenarios. The above examples reflect "expensive toy" mission profile more than "in support of business ops" profile. Both missions require you to be a safe and professional pilot, I agree, but once you start using the plane more and more for bonafide business purpose, the IRS / shareholders / private investors / etc seek justification or purpose.
Without it, the future of that plane is in question.