If you've got the space and the advertised position has a 'duties and responsibilities' section, you can tailor past experiences to explain exactly how it fits with the list of duties & responsibilities. You want to match as many key words as possible. This is more true of non-aviation jobs, but it still applies, particularly when applying to large companies who do use computers to filter resumes. This works in the 'skills & experience' columns as well. But don't skimp on the essentials listed in the above posts to do this necessarily...know your audience.
