Originally Posted by
boog123
Have you checked their "low fares" lately? Not so low. They have quietly gone the way of the legacies with a lot of their pricing, with no real loss of pax. Overall reduced capacity, plus the RJ's, has helped this for them.
Then we agree. Southwest is an airline that excels at yield management, if you look at it one way. Or they are engaged in institutionalized bait-and-witch, if you look at it another way.
Either way, they're neither a low-cost, nor a low-fare airline.
Coincidentally, there were a couple articles mentioned on the Deltanet about this very topic:
Is Southwest Airlines losing the luv? - Los Angeles Times
‘Southwest Effect’ muted in carrier’s first year in Atlanta | www.ajc.com