Originally Posted by
Sink r8
I do think the Southwest "low-fare" model is a bit of a fraud, and I also think that they've peaked, but I don't anticipate getting a benefit from it.
We're already getting a benefit from it. They swooped in and took over our biggest , lowest competitor, dramatically raised their unit costs and retreated significantly from our biggest hub.
We don't need (or even want, IMO) SWA to go away (nor will they). But we did need the days of them dominating anything they chose and taking whatever marketshare they wanted to come to a harsh end and it has.
Meanwhile, VX is poking yet another hornet's nest. AUS and ANC is so provocative a move for them, it appears they are desperately positioning themselves for a future merger.