I agree with that. Until one of them cause a catastrophic accident and human lives are lost the general public will want answers. At that point the FAA will be looked at and the leeway the UAV companies are given will amount to the lobbyist money they feed to the FAA.
As for the amateur UAV makers I believe anything that is intended to be flown above 400ft agl will actually require them to apply for a COA and a special airworthiness certificate. Not like that is easy to enforce or like the FAA ever would. Does anyone know of anyone making UAVs that can be operated outside of the typical ~two mile range? Or anyone that actually manufactures kits with that capability?