Originally Posted by gloopy

And your boss is no dummy either. I'm sure he knows if he pursued a war of attrition with a mega carrier he'd lose, hard. Neither wants that, so its in his interest to play nice. The trend vector, wherever it is now, will move though, and probably fairly soon. There's a lot going on and Alaska and their mythological loyalty and frequent flyer program are far from immortal backstops against the reality of competition and/or consolidation.