What's even crazier is they will likely still book a flight on us. People like to complain, but, when asked to put their money where their mouth is, they choose Spirit over our higher priced competition.

Then, as soon as they land, they bad mouth us to their friends . . . and then book their next flight on us, because, yet again, we provide the same flight for less than the competition.

Spirit has a place in the market, and won't be the best solution for every passenger, but is usually the best solution for the price sensitive customer.