Originally Posted by
Columbia
Are you talking about Baldanza?
Originally Posted by
NedsKid
What's even crazier is they will likely still book a flight on us. People like to complain, but, when asked to put their money where their mouth is, they choose Spirit over our higher priced competition.
Then, as soon as they land, they bad mouth us to their friends . . . and then book their next flight on us, because, yet again, we provide the same flight for less than the competition.
Spirit has a place in the market, and won't be the best solution for every passenger, but is usually the best solution for the price sensitive customer.
Which is usually the leisure traveller, which is exactly the traveller targeted.
It's a pretty brilliant business strategy, one that definitely has its place.