Originally Posted by
Burn Notice
Where's the Bags fly Free? Actually brought EB down to GRU this morning and he commented on how different their commercials were compared to what they were showing during the NFL season. They are leaving a ton of money at the table with their lack of ancillary fees and they know it. Just don't know how to change their tune so abruptly.
The benefit they have quantified by not charging for bags is increased market share (from those airlines who do charge). They've publicly and proudly mentioned this. The downside to now charging for bags is losing much of that increased market share. They are stuck.