It's funny really. No other major airline has chief pilots sending out emails trying to convince the masses that pilots aren't leaving. No other chief pilot is sending emails trying to convince pilots that peak vacations are bad for the airline. Other major airline chief pilots don't send out emails trying to convince you that pilots are applying at your airline for the culture.
If you ever took the time to read the Ford and Harrison document this would sound familiar. Continuously repeat the message. Continuously repeat the message. The content isn't necessarily important however the frequency is.
Keep in kind, with respect to our pay review process. The CBC was tasked with reviewing our pay and benefits and make suggestions. The company rejected the results, started its own CATCAB committee and implemented its own findings.
This pay process will go the same way.