Agreed. Everything the airlines have done has been in response to consumer behavior. People can say they care about service and quality all they want, but when it comes to buying tickets, they have shown repeatedly that cost is the only factor that matters. Wanna travel thousands of miles in a couple of hours while watching movies, surfing the internet, and driniking Glenlivet, at ever-increasing levels of safety and ever-decreasing cost? Good luck finding a better method.