Originally Posted by
Jetjok
Has SouthWest run out of their low cost fuel options?
It's deeper than that, IMO. "The low hanging fruit is gone," seems to be a popular cliche these days among market analyists. Now that the legacies have jettisoned debt and pensions, their biz models more closely resemble SW. SW has no choice but to raise fares. It helps us all! I did the math on it a while back. When SW raised the fares from 3-10 depending on length, that equated to about a billion a year. It helps us all.
I don't know if it's true, but someone mentioned SW going into SFO to compete with Slut, I mean Virgin, excusa me , Airline.
Tom