Remember when Leo the CEO decided it would be cool to get rid of travel agents, and sell tickets on Priceline? So cool he even bought a bunch of Priceline stock and made a killing! BUT...the long term result was, our ticket prices and advance bookings plummeted, as people would wait to buy a ticket until midnight the day before the flight, when Delta would dump them onto Priceline.

I sat next to a guy from MCO to BOS who was bragging to me about how he bought his round trip ticket for $25 on Priceline!

Brilliant strategy Leo!

But here it comes again.

Why would anyone pay $3000 for Business Class seat, when they can buy a $300 coach seat and bid for an open B/C seat later?

There goes the neighborhood. White Trash in B/C coming at you. Oh and profits will plummet as well, nobody will pay full price for a B/C seat if they can bid for one at less than half of that.