Chilling is an understatement. Its almost impossible to contemplate.
Pilot had no chance. That thing came down like a brick. Just stopped flying.

Had to be the cargo broke loose in the climb. The CG looks so far aft they wouldn't have got 10 feet off the ground if they had actually loaded up and rotated in that shape.

Only other explanation could be some sort of catastrophic control failure I suppose.

RIP to those poor souls.