Originally Posted by
forgot to bid
The thing is, would the aggregate revenue from auctioning off first class seats be greater than the aggregate revenue from encouraging people and their employers to buy tickets on DAL all of the time and if necessary pay for refundable tickets to help build Skymiles?
I'd bet the current system and building loyalty with the HVC outweighs an auctioning system.
I agree and I hope we don't see this either. I think we currently have a very sophisticated and established revenue management system. This system seems like a way for the airlines that are flying around a lot of empty inventory (Emirates, Virgin Atlantic) to make some extra cash on the already money losing flights. We are making money. I can't see why this would make us more.