Point 2 Point up here in ND has a similar operation. They fly SR22s on demand. Pricing is per mile that you fly. But that operation is soon to be shut down. They literally have no money to pay their employees so they walked out. Can't blame them, who wants to do volunteer work for something you were getting paid for? I think up here the SR22 was the wrong aircraft to try to do that in. Pretty much from October to April if you are in IMC you're in icing conditions. Only time will tell if Imagine Air is successful.