Like the Japanese auto makers forcing our American auto manufacturers to improve their product, FedEx has forced UPS to come up with much more clever commercials. After all, it's freight and packages. What's the big deal. FedEx, from the beginning, has always had some very clever and humorous commercials, from the guy who spoke very fast to the FedEx caveman, and the hundred or so other great commercials. UPS commercials have always been very dry and well, brown. I commend UPS for straying from the brown line they've walked since their inception back in 1906, and coming up with some light and lively commercials. After all, it's only packages. Not really life and death stuff.