I don't think he's being too sensitive.

Either make it worth something or don't do it at all.

9999: you may have let 20 go by without a pin, but normally we make a big deal about handing out good conduct ribbons or meritorious service medals or a good score on CDC's or whatever else. Normally more of a big deal than the decorated member would like (I have to put my service dress on and stand at attention in front of everyone?)

Just my opinion