I think eventually they are just going to have to tack on a fuel surcharge or raise fares. The one thing I cannot seem to grasp about they airline industry is that they do not seem to pass on the costs to the customer. At the flight school I work, the rates are set to 3.75gal when it goes over we charge a fuel surcharge. I don't see why the airlines cannot do the same but, I know its probably because of SWA with their fuel hedges