Note that Virgin America's RASM is below UAL on the identical routes out of SFO even with a better on-board product. There are folks that will pay more but there are not many of them in the Y cabin apparently or the global network and FF miles trumps quality on a single segment.

Sadly, the management of UAL has determined that we only have to work enough to suck as bad as DAL and AMR...and they have even failed their execution of that low threshold.