I wear a DAL lanyard. Reason: the food court at LGA has been instructed to give DAL employees 30% off and DAL connex 20% off. They look at my lanyard and I get 30% off. That extra 10% off paid for my $2.00 lanyard on the second visit.

UA

Full disclosure: sometimes I wear a Chicago Cubs lanyard but I never actually played for the Chicago Cubs.