Oh that supreme irony is not lost on me one bit. I'm just wondering how valueable that particular airport actually is in the Dallas market. While it may be preferred to some degree by some people on that side of town, can it and does it command any significant premium at all?

I did think it was pretty funny watching SWA spin all this "new service!" out of LUV when all they're really doing is dumping Wright routes and spamming their own hubs/focus cities.

DL experimented with 50's in LUV but I don't think it worked out that great. I just don't see it being some sort of HND wunderport. Dallas is a great market though and DL does need to get a portion of what they gave up back.