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Old 02-19-2014 | 10:31 AM
  #149653  
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Originally Posted by TheManager
No one says we should demand they start "unprofitable operations" like that ridiculous 777 service from ATL to MCO.
Actually I'd like to see us be the only US airline to actually compete in MCO-EU. Its a mssive market, with more heavy jumbos there at any given time than we have flying all over the world total (well, almost) and I think we can compete. Of course, you have to get the plane there and back, and ATL-MCO is a market that's perhaps better served by the occasional heavy rather than spamming it with hourly frequency in a leisure market that doesn't reward that much frequency in the slightest. So the occasional 777 to MCO actually wouldn't be a bad idea.

That phrase is a catch all for bad revenue management because of how the original 777 debacle went down and DL ended up with only 8 or so and struggled to find out where to put them. DL made a lot of money doing L-1011's to MCO once because larger planes are generally cheaper seats than smaller planes, yet some high volume low yield markets have gravitated to smaller planes for no good reason other than "you go to war with the army you have" but as we get more we could see limited examples of that in ways that could maximise revenues and lower unit costs.