Originally Posted by
Packrat
Talk about disinformation. Both Allegiant AND Southwest posted a higher ROI than Alaska last year. You might want to do some research before you spout the Company line in public. However, go ahead...stand up in front of the cabin and make you're welcome aboard PA. Because that's what "brand differentiation" is all about.
You're a little harsh Packrat. Maybe Mudhen was talking about ROIC, which Alaska did have Southwest beat.