Great idea for a company, but I have seen this exact idea thrown around many times by people that don't know or understand aviation. Most of the FBOs around have a turboprop or jet on charter that doesn't make them any money. It's there because they want to run a 'complete' aviation business. Fuel sales, maintenance, and so on. It's just not feasible.
Overzealous, overselling company founders are nothing new to the world, and they have managed to impress people and sell their idea for an extraordinary amount of money. I'm sure I don't understand every cent moved, but they have made public announcements of the capital they have raised, and have been BLEEDING money for years now. It costs a lot to hit it the way they have, pay people the way they have and create the wonderful corporate culture they have.
I was hoping it would work for them, but it seems when the board removes the founders it's because the founders weren't creating the profits and requisite returns they wanted. It may never happen. By and large, few 135s have arrived on scene and made a huge profit. Most don't try to make the jump to being a large company so fast, either.