I'd be frustrated too if you just get an off the bat rejection letter without even an interview. If you want him to play games and see how many times he will reapply just to be "fresh" at least have the courtesy to inform him that his app has expired due to the mass flood of apps and that if he is still interested to re submit the application and that will hold his place in line. I could see if it was not competitive that a rejection letter could be understandable...but he has a crazy amount of time.