Originally Posted by
snippercr
This.
If they could, management would rather outsource ALL the flying and ALL the front line operations and just run a brand.
This^^^^^^^^^^
United toyed with this idea in the mid 90's. They wanted to try and outsource EVERYTHING and just manage the brand. I remember a quote from Rono Duta who was the Senior Vice President of Planning and Revenue Management at the time that was along the line of "We are not in the aircraft maintenance business, we are in the people moving business." Soon after MX was being farmed out at an increased rate..