One benefit of taking new aircraft types last (among the big 3 ME airlines) is that you can design the most innovative interior after you have sampled the others... Sounds like EY will be going all out for their upcoming A380s and 787s:
[>talkinterior] Etihad Amazes the World With New Cabin | >talkairlines | >Kai-Chin Shih TALK
Looks awesome (and expensive)! Even the economy seats on the 787 look comfortable. Gotta do something to differentiate your product with EK and QR in the neighborhood.