Originally Posted by
Dave Fitzgerald
A big part of it is the yield management system. You have to know your customers to get the right price for tickets. Along with that, giving away our former best seats, first class, for free, can't help.
Delta has quit doing the domestic upgrade thing. To the dismay of the credit card customers, seems the people actually paying for first class were getting miffed that they were constantly sitting next to people that paid 1/10th the price and then got rolled up, which I get. Part of paying for first class, is the exclusivity of it.
Had a captain explain it to me that the computer program that drives and calculates ticket prices isn't hacking it, and that is what drove a large portion of the loss last quarter.