Interesting article about the reservation system and what "they may do" with some of the new technology offered to them.

Southwest becomes first major U.S. airline to adopt Amadeus res system - Travel Weekly

"Amadeus Altea is a suite of airline solutions that offers a variety of services beyond reservations. These include e-commerce solutions, account management, revenue management, flight management and more. It can build merchandising platforms and solutions and can make them available in GDSs.

" the carrier hinted that it might add more functionality in the future. "

"Potential add-ons could include advanced revenue management capabilities, codeshare/alliances and enhanced network planning, McInnis said, adding, “We will have flexibility if we want to implement different strategies. Our business plan won’t be restricted by technology."

"While migrating from these systems to Amadeus’ Altea will create new opportunities for Southwest, McInnis said it does not presage baggage fees or assigned seating."