I wouldn't call this one leading from behind. More like letting someone else buy the "A" model and seeing how it works out. Delta took quite a PR beating for it, but the elite passengers appreciated it. Talk to them, nothing makes them crazier than spending several grand on a first class ticket, only to sit next to someone that bought a coach for $200 but got to upgrade because they have all their bills setup to pay on their mileageplus card, and thus have 50,000 miles for freebies.