Originally Posted by
johnso29
Can't see it being successful. Didn't work for Independence. Didn't work for ExpressJet. Heck, it didn't work for SkyBus and it's not working for Virgin America. BB couldn't make it work with an already established brand. Two actually.
It's called pro-rate flying, not branded flying. SkyWest is already doing plenty of this with both Delta, American and United and it most definitely is a money-maker. The entire EMB operation for Delta out of SLC is pro-rate flying. They would not be competing against their partner.