Originally Posted by
Flyby1206
A bit off topic, but I heard a story that claimed Herb Kelleher made a deal with David Neeleman that he would paint the Southwest planes blue if JetBlue survived 1 year, and that is the reason for the current paint scheme. Total cockpit BS?
That sounds like something Herb would do.
"Malice in Dallas" in 1992 had to have been his goofiest stunt: Instead of going to court over who had the rights to the advertising slogan "Just plane smart" - Southwest or a South Carolina aviation sales company - Kelleher agreed to settle the matter with a charity arm wrestling match.
--CBS News